When the Swedish soprano’s ship docked on U.S. Ever the savvy self-promoter, Barnum turned his huge investment to his advantage by using it to create publicity-and it paid off. Barnum promised Lind an unprecedented $1,000-a-night fee (the equivalent of $28,300 in 2009) for her entire 93-performance tour of the United States.
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and Barnum & Bailey), a shrewd marketer and self-made millionaire, is credited with spreading “Lindomania” through a series of astute show-business moves. Barnum (who would later go on to found the circus now known as Ringling Bros. In 1850, an epidemic swept America-but instead of leaving victims sick with fever or flu, this epidemic involved a rabid craze for the music of Swedish soprano Jenny Lind. Just as fans could purchase Jerry Lind hats, Beatles fans could purchase Beatle wigs (as pictured above). This work is made available under the terms of a Creative Commons Attribution-NonCommercial-ShareAlike license.įor questions about this textbook please contact Townsend – 1960s Beatlemania Fashion – CC BY-ND 2.0. This adaptation has not significantly altered or updated the original 2010 text. This adaptation has reformatted the original text, and replaced some images and figures to make the resulting whole more shareable. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.
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Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. 16.6 Mass Media, New Technology, and the Public.16.5 Privacy Laws and the Impact of Digital Surveillance.16.4 Current Trends in Electronic Media.16.3 Modern Media Delivery: Pros and Cons.16.1 Changes in Media Over the Last Century.15.6 Digital Democracy and Its Possible Effects.15.7 Media Influence on Laws and Government.15.5 Ownership Issues in the Mass Media.14.4 Ethical Considerations of the Online World.13.4 Digital Divide in a Global Economy.13.3 The Internet’s Effects on Media Economies.13.2 Characteristics of Media Industries.Chapter 12: Advertising and Public Relations.11.4 The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication.Chapter 11: The Internet and Social Media.10.6 Blurring the Boundaries Between Video Games, Information, Entertainment, and Communication.10.4 The Impact of Video Games on Culture.
9.3 Issues and Trends in the Television Industry.9.2 The Relationship Between Television and Culture.6.4 Current Popular Trends in the Music Industry.6.3 The Reciprocal Nature of Music and Culture.5.7 Influence of the Internet on the Magazine Industry.
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